4:1

Rate card · valid to 31 December 2026 · net of VAT

THE PRICE
OF SCALE

Magnification sets the build, the build sets the days, and the days set the invoice. Here is the whole chain, with the numbers in it.

6 400 złshoot day, 10 h, lead image-maker and digi-tech

2 800 złbuild day, paper engineer and the room

19 daystypical brief to delivery, including one revision round

A rate card shaped
like the ladder it prices

Each rung is a magnification. The further up you go, the more board, the more days, the more money. Nothing on this page is negotiable except the usage.

  1. 1:40

    Plan only

    A measured set drawing, a lighting plan and a materials list for your own crew to build. Two working days, no shoot.

    2 400 zł
  2. 1:1

    Life size

    One build day, one shoot day, up to 12 sheets. Suits a lookbook of six to nine frames on a flat or shallow set.

    9 200 zł
  3. 2:1

    Twice life size

    Two build days, one shoot day, up to 30 sheets, structural dowel. The point at which props stop being props and start being furniture.

    13 900 zł
  4. 8:1

    Room scale

    Four to five build days, two shoot days, up to 60 sheets and a second pair of hands. Anything above 2.6 m is counterweighted and signed off by Mikołaj.

    24 600 zł
  5. 12:1

    Exhibition scale

    Eight build days or more, priced per job, and we will say no if the deadline is under five weeks. One frame comes out of it, usually.

    from 38 000 zł

Half day, 5 h, 3 900 zł. Studio hire without us, 2 800 zł a day including the cyc, three 32 A drops and 20 sheets. Retouch beyond dust and dowel removal, 320 zł a frame. Travel outside Łódź, 2.40 zł a kilometre plus accommodation over 180 km.

Usage and licensing

We license the picture. We never sell it.

The shoot fee buys the day. The usage fee buys where the picture goes and for how long, and it is quoted separately on every job so you are not paying for territories you will never post in. A licence starts on first publication, not on delivery. Extending inside the term costs the difference; extending after it lapses costs the full new band.

Exclusivity inside your own category is +60% for the term. A full buyout, which we have sold twice in six years, is 4× the campaign band and we will ask you what it is for.

Territory

12 months

24 months

Poland, digital

2 600 zł

4 200 zł

EU, digital

4 200 zł

6 800 zł

EU, digital and print

7 400 zł

11 900 zł

Worldwide, all media

14 800 zł

23 200 zł

Out of home, per city

3 100 zł

5 000 zł

Editorial single-use in one title is 900 zł and does not scale. Social organic is included in every band above; paid social is not, and is +35%.

Plate 04 — where a build day actually goes

Fourteen days of 2025, hour by hour

Build is the tall part of every column, which is why we price the build and not the shoot. The dashed line is what the day invoiced at.

Stacked column chart of fourteen 2025 shoot days split into build, lighting, frames and strike hours, with the invoiced value as a dashed line0 h3 h6 h9 h12 hseries number · each column is one logged day in Hala B014013016012011010009015007004008006005003buildlightingframesstrikemean day: 5 h 26 build · 1 h 32 light · 2 h 13 frames · 0 h 55 strike

Who is on the floor

  • Zofia Hałas — lead image-maker, every shoot day, included
  • Mikołaj Ferenc — paper engineer, 1 450 zł a build day
  • Ines Abram — digi-tech and capture, 1 100 zł a shoot day
  • Second assistant, when the set is over 2.6 m — 780 zł a day
  • Stylist, hair and make-up are yours to book; we will recommend four

What is in the room

  • 150 MP medium-format back, 72 / 90 / 138 mm, tethered
  • Two 2 400 Ws generators, 1/8 000 s flash duration, four heads
  • 6.0 × 4.0 m cyc, 5.4 m to the truss, blackout to the whole stage
  • 300 gsm board, 1 400 × 1 000 mm, 14 colours kept in stock
  • Bench, bandsaw, 12 mm dowel store, 40 kg of sandbag

What we will
not do

FAQ06
Can you composite the garment into a set afterwards?
No. If the garment was not in the room with the set, the shadow is wrong, and the shadow is the only thing this studio sells. We have turned down four jobs on this since 2023 and recommended two retouchers who do it well.
Will you shoot in our space?
Only above 4.2 m of ceiling and with a 2.4 m door. Below that we cannot get a built set in, and cutting it on site adds two days. We have worked in three Warsaw spaces and one in Kraków; ask and we will tell you whether yours is one of them.
Can we keep the set?
Yes, for the cost of a van and a strike day, 1 600 zł. It will not survive the second move. Most clients take the offcuts instead and frame three of them, which costs nothing.
How many frames come out of a shoot day?
Between four and nine. We shoot about 210 frames and deliver the ones where the shadow landed. If you need twenty variations of one look, this is the wrong studio and we will say so on the call.
What happens if the board fails mid-shoot?
It has happened twice. We rebuild at our own cost and move the shoot day; you pay nothing extra and the delivery date moves by whatever the rebuild takes, usually two days. That is written into the booking note.
Do you work on a day rate without usage?
No. A day with no licence attached is a day whose pictures nobody can publish, and it ends in an awkward email six weeks later. The smallest licence is 900 zł and covers one editorial use.

Z. H. · for the studio

SEND THE
DEADLINE FIRST

“The quote came back with a drawing attached. We spent the budget meeting arguing about the set instead of the price, which is the right argument to have.”

Dariusz Węcław · head of marketing, Ostoja Shoes · campaign 2025

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